In general, a 360° or spin photo allows the visitor of your website to look at the object from several sides in one animated image. When creating such photos, special equipment created specifically for this purpose is used. The object is photographed from different angles and then the images are stitched together into one “product movie”.
In today’s competition, many e-shops are looking for ways to attract customers, increase sales and improve their profile. 360° product photography can be the answer to these challenges. 360° image captures the visitor’s attention in a way that a static photograph never can. This increases time spent on the website and also conversions. Returns are also reduced, as customers can look at the products thoroughly before their purchase. It can be said that thanks to 360° product photography, online shopping is catching up with shopping in physical store.
Interactive photos of objects are blooming not only in the field of online sales. As a form of online presentation with very professional feel, it is also starting to be used by museums and galleries, as well as by various collectors and artists.
Here at Kapro studio, we started to offer 360° photography too. We have professional equipment for this specific type of photography, so we can create interactive photos at the highest professional level.
For more information as well as examples of realized projects, visit www.360fotografia.sk, or contact us.